Vacation Rentals of the Year

Vrbo’s annual Vacation Rentals of the Year campaign returned for its sixth year, once again spotlighting homes that redefine the standard for luxury vacation rentals. From cliffside villas with designer pools to game rooms outfitted with the latest in entertainment, the campaign highlighted properties that left a lasting impression on guests. Selected for their outstanding amenities, exceptional service, and premier locations in some of the world’s most sought-after destinations, these rentals exemplify what it means to travel in style and comfort.

To bring the experience to life, Vrbo partnered with creators and collaborators around the globe, producing immersive video tours and behind-the-scenes content that showcased the details setting each property apart. The campaign leveraged influencer-driven content across Instagram and TikTok to spark engagement and reach new audiences. All assets were strategically repurposed for Facebook and YouTube Shorts, maximizing visibility and reinforcing Vrbo’s position as a go-to platform for high-end group and family getaways.