Best Time to Book

In January, Vrbo kicked off its first-ever Best Time to Book campaign, offering travelers a timely guide to top destinations and trends for the year ahead. From insider tips on the best times to book a vacation rental to curated lists of the hottest beaches for Spring Break, the campaign served as both a planning tool and an inspiration board. Designed with social media in mind, the content featured destinations predicted to dominate both travel itineraries and Instagram feeds.

Vrbo leveraged internal booking data and highly rated properties to ground to make the campaign “social first”, making the insights both fun and inspiring. By translating this data into bite-sized, visually engaging content, the campaign was optimized for platforms like Instagram, TikTok, and Facebook. The result was a socially friendly, shareable campaign that empowered audiences to get ahead of their vacation planning.