Vrbo x Shaun White

In partnership with our PR team, we teamed up with Expedia ambassador Shaun White to launch a high-impact giveaway: a weekend stay at a Vrbo rental complete with private ski lessons from the Olympic champion himself. The contest was announced via a collaborative Instagram post between Vrbo and Shaun White, enabling us to reach both his engaged fanbase and our own audience simultaneously. This strategic co-posting approach expanded our reach, introduced Vrbo to new followers, and helped drive meaningful growth and visibility for the brand during peak ski season.